AWAY  came to Quan looking for a unique and buzzworthy way to launch their limited release, first ever pet carrier - reaching pet owners and their pets.

Quan identified wild postings in close proximity to key areas and dog parks in priority markets, that were low enough to the ground for pets to have direct exposure.

On each placement Quan and CHUCK incorporated a scent directly to the creative  to appeal to AWAY’s furry target - including catnip, meat and cedar. 

The limited product sold out with very high demand and the campaign was picked up widely by press.