When you think of pasta brands, which brands
come to mind?

150% lift

Which of the following pasta brands have you heard of?

109% lift

Which of the following brands have you purchased in the last 6 months?

175% lift

Banza had a big job to do – communicate  their new brand, while also educating the public on what a pasta alternative is (and why you should try it!)

Quan identified placements where Banza could communicate brand benefits with consecutive messaging  and high dwell time.  An intercept study was completed with Mira, to test a variety of brand and category awareness questions  among consumers exposed * to OOH.

Banza had impressive results, over 100% net lift for key questions,  proving the campaign delivered the awareness it set out to.