When you think of pasta brands, which brands
come to mind?
Which of the following pasta brands have you heard of?
Which of the following brands have you purchased in the last 6 months?
“Bringing Back Storytelling”
Banza had a big job to do – communicate their new brand, while also educating the public on what a pasta alternative is (and why you should try it!)
Quan identified placements where Banza could communicate brand benefits with consecutive messaging and high dwell time.
An intercept study was completed with Mira, to test a variety of brand and category awareness questions among consumers exposed * to OOH.
*Test/control markets Boston /Philadelphia
Banza had impressive results, over 100% net lift for key questions, proving the campaign delivered the awareness it set out to.