Dagne Dover

“Smart, Effective Brand Awareness”

Dange Dover set out to introduce their brand to Chicago after only having run OOH locally in ”their own backyard” of NYC

Quan executed a multiformat OOH campaign that was focused on key neighborhoods that aligned with Dagne’s core audience, which were identified with Neustar data.

Dagne Dover reported a “huge spike in sales and website traffic” after the 6 week campaign

This was the beginning of a smart & efficient market by market conquest with smaller-scale targeted OOH also running in BOS & NYC

A personalized approach to buying & planning
Out of Home with a emphasis on strategy and attribution.