“Smart, Effective Brand Awareness”
Dange Dover set out to introduce their brand to Chicago after only having run OOH locally in ”their own backyard” of NYC
Quan executed a multiformat OOH campaign that was focused on key neighborhoods that aligned with Dagne’s core audience, which were identified with Neustar data.
Dagne Dover reported a “huge spike in sales and website traffic” after the 6 week campaign
This was the beginning of a smart & efficient market by market conquest with smaller-scale targeted OOH also running in BOS & NYC