Dagne Dover 2019 Chicago Launch
Targeted reach, spike in sales
Dange Dover set out to introduce their brand to Chicago after only having run OOH locally in ”their own backyard” of NYC.
Quan executed a multiformat OOH campaign that was focused on key neighborhoods that aligned with Dagne’s core audience, which were identified with Neustar data.
Dagne Dover reported a “huge spike in sales and website traffic” after the 6 week campaign.
This was the beginning of a smart and efficient market by market conquest with smaller-scale targeted OOH also running in Boston and NYC.