Mark

Just the FAQ’s



Why should we use Quan vs. working directly with a vendor?


There are hundreds of vendors in the OOH space, and we have relationships with all of them.  We know who’s in NYC, but also who’s in Austin and Toronto.  We help you find the right OOH mix based on campaign goals, and then make sure you’re getting the lowest rate with tremendous added value.  We know what you should be paying, what you should be buying, what’s good vs. what’s not.  It’s the same reason a pro athlete uses a sports’ agent!




I already have a relationship in place with a vendor, and want to keep working with them. I also know the NYC market, so want to handle that myself, is that ok?


Totally.  We don’t operate with an “all or nothing” mindset.  We want work with you in a way that makes you feel the most comfortable. If you want to handle buying the NYC market yourself because it’s “your backyard” but need help with Boston and Chicago, we’re on it.  Have you worked with a local vendor for the past three years, and want to keep it that way?  All good!  We’re completely flexible.




We already have a creative partner and/or agency for our other media channels. How would you work with them?


We work with clients directly, as well as their respective agencies.  If it’s a cross-channel campaign, we can easily work with respective agencies to align on campaign goals.  We’ll also be sure to make life easy for your creative team regarding trafficking and uploading materials.




So you can buy and plan any market?


Yup.  We’ve done it all.  Maybe you want to go big and takeover NYC, CHI, and SF.  Maybe you want to see how a second-tier market performs and test Columbus, OH.  We have full experience and market knowledge across North America.  We also buy/plan in Canada and internationally.  




So you only buy billboards and subway right?


No way.  There are hundreds of OOH formats.  We buy everything from station dominations to brand trains to elevator screens to bus shelters to double decker buses.  Want to be on a screen inside a ride share vehicle?  We can make it happen.  Want to dominate the main terminal of an airport – or put your brand on a gorgeous painted wall?  That too.  We do it all.





A personalized approach to buying & planning
Out of Home with a emphasis on strategy and attribution.