4% lift


20% lift

Purchase Intent

17% lift

FreshDirect wanted to drive awareness, purchase intent, and increase orders within key zip codes.

Quan recommended a curated programmatic DOOH + mobile retargeting program – analyzing consumer movement patterns and creating audience profiles to best serve DOOH ads.

The pDOOH campaign contributed to a measured 4% lift in awareness, 20% lift in consideration, and 17% lift in purchase intent.  These learnings also add value for future planning – understanding competitive and demographic awareness, along with top performing venues/tactics.