FreshDirect
Awareness
4% lift
Consideration
20% lift
Purchase Intent
17% lift
FreshDirect wanted to drive awareness, purchase intent, and increase orders within key zip codes.
Quan recommended a curated programmatic DOOH + mobile retargeting program – analyzing consumer movement patterns and creating audience profiles to best serve DOOH ads.
The pDOOH campaign contributed to a measured 4% lift in awareness, 20% lift in consideration, and 17% lift in purchase intent. These learnings also add value for future planning – understanding competitive and demographic awareness, along with top performing venues/tactics.
Quan recommended a curated programmatic DOOH + mobile retargeting program – analyzing consumer movement patterns and creating audience profiles to best serve DOOH ads.
The pDOOH campaign contributed to a measured 4% lift in awareness, 20% lift in consideration, and 17% lift in purchase intent. These learnings also add value for future planning – understanding competitive and demographic awareness, along with top performing venues/tactics.
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