![](https://freight.cargo.site/t/original/i/443f80a89d2074edee3bd9282223a3ea6ef51fa777ab7465fca517a04f3fd0d3/3287937-Fresh-Direct--BC08-New-York-Subway-Liveboard-2022.01.03-7.jpg)
FreshDirect
Awareness
4% lift
Consideration
20% lift
Purchase Intent
17% lift
FreshDirect wanted to drive awareness, purchase intent, and increase orders within key zip codes.
Quan recommended a curated programmatic DOOH + mobile retargeting program – analyzing consumer movement patterns and creating audience profiles to best serve DOOH ads.
The pDOOH campaign contributed to a measured 4% lift in awareness, 20% lift in consideration, and 17% lift in purchase intent. These learnings also add value for future planning – understanding competitive and demographic awareness, along with top performing venues/tactics.
Quan recommended a curated programmatic DOOH + mobile retargeting program – analyzing consumer movement patterns and creating audience profiles to best serve DOOH ads.
The pDOOH campaign contributed to a measured 4% lift in awareness, 20% lift in consideration, and 17% lift in purchase intent. These learnings also add value for future planning – understanding competitive and demographic awareness, along with top performing venues/tactics.
![](https://freight.cargo.site/t/original/i/5929dc1473f6071c8ed5aa27b742ba194a662212f34b94c77fb84064c74e3131/Frame-111.jpg)
![](https://freight.cargo.site/t/original/i/c26438e2fc21d10a7b6aa555af96217bbaa69b2e5a35c7129989598280be63d1/Frame-112.jpg)
![](https://freight.cargo.site/t/original/i/52e00de2049d2f6584cd41c65fbaa2e2eedfb4229bb5716ab1a1a3a86544a9b5/Frame-113.jpg)
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