10% in 2 weeks
Spreading good habits
Habit wanted to introduce the brand to their HQ city of NYC in their first outdoor activation, just as New Yorkers started to venture outside post lockdown.
Quan identified street level locations in Williamsburg, Soho, West Village and Lower East Side, that would provide the space to highlight what Habit is – a new spritz SPF for everyday skin worship.
Just halfway into the targeted campaign, Habit reported a 90% increase in traffic in NYC and Brooklyn and a 10% lift in sales.