June 8, 2022

Hot sauce maker Truff is building out-of-home campaigns around local ‘food fights’

More brands are trying to get creative with out-of-home advertising. One such brand is hot sauce maker Truff, which has been on a run of city takeovers over the past few months. The campaign consists of multiple city-wide activations – including billboards and influencer promotions, encouraging locals to argue over their favorite local restaurant.

Read the full article or on Modern Retail ︎