October 28, 2019

Solving OOH's attribution problem takes on new urgency amid a renaissance

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.

Read the full article on Marketing Dive ︎

September 25, 2019

Freckle and Quan Media Group Partner to Provide Leading Outdoor Advertising Offline Attribution Solution

Quan Media to offer agnostic measurement and incremental lift to outdoor advertising campaigns

Read the full article on PRNewswire ︎

August 09, 2019

The secret to this job is personal relationships

As 2018 wound down I started thinking about my “next step” professionally.  I was the Group Director for one of the best Global Out-of-Home agencies.  I led half of their New York office, as well as helped open and grow their Boston office.  I oversaw some incredible pieces of business, and worked on a handful of award winning campaigns. In my four plus years there I saw the agency grow immensely.  Year over year billings constantly increased, new biz wins were frequent and we were hiring at a rapid pace. The incredible leadership, positive morale, and true passion for what we did made it an amazing place to work.  When you love going to work every day, you know you’re at the right spot. I was never upset to head into that office.

Read the full article on LinkedIn ︎

A personalized approach to buying & planning
Out of Home with a emphasis on strategy and attribution.