October 28, 2019
Solving OOH's attribution problem takes on new urgency amid a renaissance
OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.
Read the full article on Marketing Dive ︎
September 25, 2019
Freckle and Quan Media Group Partner to Provide Leading Outdoor Advertising Offline Attribution Solution
Quan Media to offer agnostic measurement and incremental lift to outdoor advertising campaigns
Read the full article on PRNewswire ︎
August 09, 2019
The secret to this job is personal relationships
As 2018 wound down I started thinking about my “next step” professionally. I was the Group Director for one of the best Global Out-of-Home agencies. I led half of their New York office, as well as helped open and grow their Boston office. I oversaw some incredible pieces of business, and worked on a handful of award winning campaigns. In my four plus years there I saw the agency grow immensely. Year over year billings constantly increased, new biz wins were frequent and we were hiring at a rapid pace. The incredible leadership, positive morale, and true passion for what we did made it an amazing place to work. When you love going to work every day, you know you’re at the right spot. I was never upset to head into that office.
Read the full article on LinkedIn ︎