February 18, 2020

Beyond subway ads: How startup brands are investing in out of home

As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google they’re considering investing more in traditional media advertising. That includes out of home advertising (OOH), like billboards, digital bus stops and painted murals.

Read the full article on Modern Retail ︎

February 18, 2020

Why out-of-home may be the ultimate location-based (digital) marketing medium

OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement.

Read the full article on Marketing Land ︎

February 06, 2020

OOH Veteran Rappaport Forms New Agency, Quan Media Group

A new media agency has entered the Out-Of-Home sector—New York-based Quan Media Group, billed as an agency “for the modern brand,” and one with a sharp focus on attribution.

Read the full article on Media Post Agency Daily ︎

February 05, 2020

Quan Media Group Launches To Help DTC Brands Navigate The Gnarly World Of OOH

Direct-to-consumer brands in need of scale are increasingly turning to out-of-home – the only traditional media that’s showing growth.

Read the full article on Ad Exchanger ︎

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