May 11, 2020
Perspectives: Stepping AWAY from the “New Normal” for DTC & OOH
DTC brands are significant disruptors in the marketplace. One of the recent successes is AWAY, a modern lifestyle brand creating thoughtful products designed to transform travel. Hear from AWAY Director of Acquisition Marketing, Neil Heckman, explain how and why the travel brand uses OOH to reach active consumers. Neil is in conversation with Quan Media Group CEO, Brian Rappaport, whose agency’s approach is to personalize OOH planning and buying to help clients grow. The conversation is rounded out with insights from OUTFRONT Media Senior Director of Strategic Partnerships, Paul Lenhart.
Watch the full video on Youtube ︎