On Running

On Running wanted to target culture obsessed runners during one of the country’s biggest races – the New York City Marathon.

Quan identified key placements (wildpostings. storefronts, wallscapes) that would reach runners at multiple points along route.  We then  had a  pixel placed on ON’s website in order to able to measure various web-based events.

We were able to attribute roughly 3K site visits from runners who passed ON’s unit on race day – more so identifying the units with the highest conversion rate, allowing us to optimize placements for future campaigns.