On Running
On Running wanted to target culture obsessed runners during one of the country’s biggest races – the New York City Marathon.
Quan identified key placements (wildpostings. storefronts, wallscapes) that would reach runners at multiple points along route. We then had a pixel placed on ON’s website in order to able to measure various web-based events.
We were able to attribute roughly 3K site visits from runners who passed ON’s unit on race day – more so identifying the units with the highest conversion rate, allowing us to optimize placements for future campaigns.
Quan identified key placements (wildpostings. storefronts, wallscapes) that would reach runners at multiple points along route. We then had a pixel placed on ON’s website in order to able to measure various web-based events.
We were able to attribute roughly 3K site visits from runners who passed ON’s unit on race day – more so identifying the units with the highest conversion rate, allowing us to optimize placements for future campaigns.
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