“Quan never sleeps!”
Oura wanted to be bold during the 2020 election, with a campaign leveraging user data in a smart and contextual way - Mischief @ No Fixed Address recommended DOOH in NYC to make a statement for their client and came to Quan on a Saturday night with the ask.
This campaign lent itself to the mantra “Quan never sleeps!” as we delivered a plan early Sunday – with the ability to go live Tuesday for the election.
Oura extrapolated data from tens of thousands of users across the U.S. which showed Americans lost 25.20 minutes of sleep on average on election night - the campaign was picked up by AdAge, AdWeek, Mediapost and the Hill.
This showed how OOH can be contextual and relevant, leveraging user data to tell a story. On top that – dispelled the myth that an OOH campaign needs several weeks of lead time.