![](https://freight.cargo.site/t/original/i/dc2e00fe63aec3ecc78e714bddca405929ebd2788a81d240177beb65a989bfa1/oura.jpg)
Oura
Oura wanted to be bold during the 2020 election, leveraging user data contextually - Mischief@NoFixedAddress came to Quan on a Saturday night with the brief.
This campaign lent itself to the mantra “Quan never sleeps!” as we delivered a plan in under 24 hours – with the ability to go live Tuesday for the election. Oura extrapolated user data across the U.S., showing Americans lost an average of 25.20 minutes of sleep on election night - the campaign was picked up by AdAge, AdWeek, Mediapost and the Hill.
This showed how OOH can be contextual, leveraging data to tell a story. On top that, dispelled the myth that OOH campaigns need weeks of lead time.
This campaign lent itself to the mantra “Quan never sleeps!” as we delivered a plan in under 24 hours – with the ability to go live Tuesday for the election. Oura extrapolated user data across the U.S., showing Americans lost an average of 25.20 minutes of sleep on election night - the campaign was picked up by AdAge, AdWeek, Mediapost and the Hill.
This showed how OOH can be contextual, leveraging data to tell a story. On top that, dispelled the myth that OOH campaigns need weeks of lead time.
![](https://freight.cargo.site/t/original/i/27a7edc6f3c3c10b88cabe99055abc79f0fce0de4ed47bf41fc4e58965e64f91/Screen-Shot-2022-06-16-at-9.36.52-PM.png)
![](https://freight.cargo.site/t/original/i/bab5c322bb6bb1928eb58affb37b0b69b3496d57c2cd06b8f66138f2ede69009/Screen-Shot-2022-06-16-at-9.37.01-PM.png)
Say Hello!
An out of home concierge.