Oura wanted to be bold during the 2020 election, leveraging user data contextually - Mischief@NoFixedAddress came to Quan on a Saturday night with the brief.

This campaign lent itself to the mantra “Quan never sleeps!” as we delivered a plan in under 24 hours – with the ability to go live Tuesday for the election.  Oura extrapolated user data across the U.S., showing Americans lost an average  of 25.20 minutes of sleep on election night - the campaign was picked up by AdAge, AdWeek, Mediapost and the Hill.

This showed how OOH can be contextual, leveraging data to tell a story.  On top that, dispelled the myth that OOH campaigns need weeks of lead time.