Mark

Outer


Sales Lift

20%

Outer offers sustainably, crafted outdoor furniture, and came to Quan looking for helping launching their first ever OOH campaign.  Collaboratively, we decided to focus on the Los Angeles market, and to maximize efficiency – and frequency, honed in on the West Side of Los Angeles – specifically Venice.

We selected five cherry-picked bulletins, two large format tentpole placements in the heart of Venice, and two key dedicated barricades to play off of the heavy pedestrian audience in the area.  Focusing on the key OOH tactics endemic to the Venice area, we immersed Outer in the neighborhood