Shake Shack

Shake Shack tasked Quan with driving awareness of their new Black Truffle Burger, in four key Boston locations.   Quan identified proximity units including high impact bulletins and high frequency digital shelters to ensure reach.

To test success, we measured exposure to Shake Shack’s OOH placements by capturing location data of exposed mobile devices.  We then could understand if consumers acted by going into one of the targeted Shake Shack locations after seeing an OOH placement.

We saw a strong conversion rate of  over 1% - delivering nearly 1K conversions.   These units not only looked delicious on the street, but they also proved to have real impact.