526% above average
Click through rate
Better together, OOH and mobile
Skillshare wanted to introduce their brand in New York and utilize testing to measure the effectiveness of mobile paired with out of home.
Quan identified a high profile location, reaching their target audience in a key Brooklyn neighborhood, and complimented this with cherry-picked LINK NYC frequency units.
We partnered with Bluebite to amplify messaging with geofencing and tested lift in site traffic.
The combination of out of home and mobile performed 526% above industry average.