Rate performed above industry average
Click through rate
“Efficient OOH Testing
Skillshare wanted to introduce their brand in New York and utilize testing to measure the effectiveness of mobile paired with out of home.
Quan identified a high profile location, reaching their target audience in a key Brooklyn neighborhood.
We partnered with Bluebite to amplify messaging with geofencing and tested lift in site traffic.
The combination of out of home and mobile performed 526% above industry average, with cherry-picked LINK NYC units complimenting the wall on the frequency side