Trustpilot
Pre Campaign Brand Awareness
7%
Post Campaign Brand Awareness
23%
Trustpilot wanted to make a big entrance into Chicago, executing a high reach campaign that could deliver measurable lift in awareness.
Quan recommended a multiformat approach, reaching consumers at various points throughout their day, maximizing brand exposure. We partnered with Freckle, using a proprietary pixel on their landing page to test pre and post awareness.
The campaign outperformed awareness lift expectations with 23% post lift and was able to show attributed visits to site as a direct result of exposure to tactic.
Quan recommended a multiformat approach, reaching consumers at various points throughout their day, maximizing brand exposure. We partnered with Freckle, using a proprietary pixel on their landing page to test pre and post awareness.
The campaign outperformed awareness lift expectations with 23% post lift and was able to show attributed visits to site as a direct result of exposure to tactic.
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