Open Waters Social Justice
Pro Bono Campaign

Zambezi, a partner agency of Quan’s, launched an employee-lead DEI Initiative, Open Waters , that started as a social post to encourage actual action around the Black Lives Matter Movement.

The messaging was penned by Zambezi’s Black employees - and Open Waters then amplified that messaging.

When Quan was asked if they could help extend the campaign to the OOH space, they were able to negotiate 108 DOOH units, across 11 key markets, for a total of 60MM (value of $440k) – all pro bono for a cause both agencies truly support.