Tools & Analytics

We minimize the legwork and generate measurable results.

The stuff Quan does best.

Our Capabilities

Tech Suite

We tap into numerous vast data sets that map consumer demographic and psychographic behaviors, allowing us to understand audience makeup and movement within any given market.

  • Market selection, we know what areas have the highest percent of your audience.

  • Unit selection, we can understand what units index highest for certain behaviors.

Quan partners with top Adtech and AI leaders that help us plan and buy smarter, faster, and data driven.

  • Adtech gives us the ability to navigate (and plan and buy) the entire universe of OOH inventory on one platform, streamline the evaluation hundreds of thousands of individual OOH sites.

  • AI helps us to optimize campaigns, leverage dynamic creative in real time, increase or decrease ad spend and provide deeper audience learnings for your next campaign.

Full programmatic digital OOH buying capabilities that allow for fast, data-driven digital executions.

  • Launch timelines can be as little as a few days.

  • Audience based targeting, POI targeting. 

  • Activation based on real time triggers. 

  • Creative agility and optimization on performance.

  • Activate at various points on consumer journey.

We can measure lift of various brand KPIs by mobile surveying and comparing the results from exposed/unexposed groups. We can do customized studies or templatized, allowing for cost savings and category benchmarks. 

  • Brand lift studies are great for brands trying to understand the impact of a launch, long term awareness impact, and even gather learnings around copy/creative.

  • Data delivered back to understand performance by market, tactic, even individual site.

  • Always on measuring allows us to gather insights to drive future campaigns.

We can measure footfall, web/app lift and directly attribute these to your campaign. Online uses website pixels to measure various conversion events, offline use location data to track visit events. 

  • Recommended to run alongside a BLS, provides deeper insights into specific action taken around a campaign.

  • Ability to optimize and increase coverage on high performing placements to further drive desired KPI.

Device IDs are gathered for those exposed to your OOH campaign, for use in retargeting across diverse channels such as TV, online, social media, or any internal use.

  • Quan can then manage retargeting, or pass back these OOH exposed ID’s for omnichannel use.

  • All data is processed and anonymized with the highest standards of privacy compliance, making device IDs safely available.

  • Can work with any endpoint, at any cadence needed.

In-Action

Case Studies

Web Traffic Lift

Lower Funnel Measurement

Category: Beauty & Skincare

Brand launched a multi-market awareness campaign for their first major OOH push, with goal of increasing awareness and conversion.

Results

We observed a statistically significant net lift of 30%, indicating strong positive results.

The Health & Beauty vertical net lift benchmark for website visitation is 20%. Our study results surpass this, showing performance 1.5 times higher than the benchmark.

The conversion goal (tracked upon order confirmation) saw a 40% net lift, which is also statistically significant.

Brand Lift

Upper Funnel Measurement

Category: Beverage/Soda

Brand wanted to build awareness and brand equity across the Baltimore/D.C. markets - while prioritizing key retailers.

Results

When prompted, awareness improves and those who had opportunity to see show significantly stronger familiarity of brand compared to those unexposed (+55% lift).

1-in-2 (53%) recall seeing the campaign in-market, exceeding the MFour benchmark.

Brand ads have the most top-of-mind mentions despite the competitive set's limited ad presence. More are aware of the campaign when aided and viewers indicate a significant lift of 83%.

Campaign exposure + recall significantly increase all brand health ratings.

Web Traffic Lift

Lower Funnel Measurement

Category: B2B

Brand wanted to target Business Decision Makers through key transit hubs in NYC and CHI.

Results

The OOH campaign saw a positive, statistically significant Net Lift. Exposed users outperformed unexposed users from pre to post campaign by 25%.

Net Lift was over 20% higher than the average web visitation study (19% net lift is average across all verticals, this campaign drove 25%).

Exposed Lift: Users exposed to Brand's Advertising saw a 52% increase in visitation to the Website from pre-period to post-period.

Both Markets independently saw positive Net Lifts between the exposed and unexposed groups.

Brand Lift

Upper Funnel Measurement

Category: Finance

Brand tested OOH in two top DMA’s with tentpole brand moments and heavy reach and frequency drivers.

Results

Exposure to OOH drove a significant 86% lift in aided awareness of the brand and effectively connected with the consumers with 34% ad recall.

The brand saw a 90% lift in investment likelihood among those who recognized the OOH ads.

The campaign raised brand consideration 50% and 8 of 10* said they were likely to consider investing with the brand.

Web Traffic Lift

Lower Funnel Measurement

Category: Clothing

Brand wanted to test if OOH campaign for new product increase website traffic.

Results

This OOH campaign provided positive lifts amongst those who were exposed to the OOH vs those who were unexposed.

Those who were exposed to the OOH were 35% more likely to visit the website.

Overall, there was an 81% lift of homepage visits during the campaign.

Brand Lift

Upper Funnel Measurement

Category: Food Delivery

Brand tested OOH + Programmatic Digital OOH in the New York Metropolitan area.

Results

Exposure to OOH and pDOOH media drove a 75% lift in respondents that were aware of the brand.

Exposed consumers were 87% more likely than the control group to purchase from the brand in the next 6 months.

Exposed users are 43% more likely to visit the brand website when compared to the unexposed control group.

Brand Lift

Upper Funnel Measurement

Category: P2P Payment Platform

Brand wanted to test the effectiveness of running OOH in a new market. They tested brand and advertising awareness, campaign recall, main message takeaway, and campaign impact on consideration and advocacy. 

Results

This OOH campaign saw the brand achieve significant lift in brand awareness levels. 

Unaided awareness saw a lift of 20% over unexposed to 73% aware among exposed. 

Aided ad awareness saw a significant lift of 45%.

Brand Lift

Upper Funnel Measurement

Category: Dining App

Brand tested OOH in three markets with heavy targeted reach tactics and tested the lift in awareness and recall. 

Results

Campaign exposure drove a 71% increase in awareness and brand favorability rose 48% with exposure to OOH.

The two markets with high frequency transit had 2X the lift in awareness vs. the market without the same format.

Study also helped identify their largest competitor's awareness.

Footfall & Web Lift

Lower Funnel Measurement

Category: Home Furnishing Retailer

Tested OOH in Chicago to help drive in-store traffic and understand web activity.

Results

2.5% of consumers who were exposed to OOH visited retail store, a strong conversion rate compared to benchmarks.

Delivered a strong add to cart and checkout, with 14% of web visitors who were exposed to an OOH ad added an item to their cart, and of that 26.7% checked out the item.

Studies were also able to identify top preforming units, static outperforming digital overall.

Brand Lift

Upper Funnel Measurement

Category: P2P Payment Platform

P2P payment platform tested OOH in NYC to help drive awareness of the platform and drive attendance to a local food festival. 

Results

Campaign delivered 52% ad recall,   11% higher than benchmark averages.

Drove desired results as exposure increased intent to use the P2P platform by 35%.

Additionally, exposure to the OOH campaign increased brand favorability by 15%.

Sales Lift

Lower Funnel Measurement

Category: Major Hotel/Resort

Brand tested OOH for the launch of a new hotel opening in a top DMA. The brand launched OOH prior to other media running, isolating results and performance.

Results

Hotel bookings have increased significantly since OOH media launched.

Hotel noticed a +265% day-over-day room booking increase once the OOH campaign started.

74% lift in week-over-week bookings, measuring the week prior to activation and the week following.

Footfall Lift

Lower Funnel Measurement

Category: CPG

Brand tested OOH in Minneapolis and identified Whole Foods/Target as big box points of interest.

Results

Exposure to OOH drove 70%+ lift in foot traffic, identifying Whole Foods as the top performer.

Brand identified top performing OOH formats - saw that Static OOH placements outperformed the Digital OOH placements.

Brand understood where the biggest regional opportunities were (low hanging fruit), and ideal areas to emphasize and optimize for next campaign.